WHAT IS SEO ?
Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page to users of a search engine by means of qualitative (and sometimes quantitative) influencing of the ranking factors behind the algorithms of the search engine. Such manipulation of ranking a website’s link on the search engine are unpaid (being “natural” or “organic”) and excludes any direct influence of the visibility of the website’s link through any purchase of paid advertising placement on the search results.
Depending on the market niche of the industry, certain search keywords require more resources to rank on first page of the search engine than normal due to the competitiveness of the market demand to outrank each other.
Some common optimization of the website or webpage to influence search results outcome performed by search engine optimization specialists include:
- On Page SEO – Quality copywriting of content for SEO purposes.
- Off Page SEO – Backlink strategies from external website sources.
- Technical SEO – Programming coding to influence the search engine results outcome.
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